B2b Appointment Setting and Lead Generation Services for Engineering Companies

Finding leads for your engineering business isn’t an easy process.

Most Engineering Services rely only on referrals and word of mouth if they don’t do social media marketing and SEO. 

Recently, iVoice had provided appointment setting services to engineering companies and for over 6 months the sales and their connections has increase as well as their projects. Every call agents generate between 4-10 leads per day.

Engineering Leads typically search for engineers or architects on a per-project basis, which means you have to catch them at the right time. 

There’s no way for you to know when your ideal lead is about to close on a new project.

The goal of B2B appointment setting is to get in contact with as many qualified leads as possible and stay on their radar until they’re ready to hire a new engineering partner either for Structural, MEP, or Civil. Depending on your firm’s specialty, the appointment setting process can be pretty lengthy, sometimes it would take 3 – 6 months or years but it may also land you once-in-a-lifetime opportunities.

Here are the Successful Tips on how to Generate Leads for your Engineering Company.

  • Collect your data: You can collect a list of Engineering companies. It can be within your area, other cities or states depending on your covered locations.
  • Introductions: Introductory phone calls also allow your sales team to determine if and when the prospect might need assistance from your team of industrial, electrical, or chemical engineers. Your first impression needs to be stellar. You need to ask questions to identify the possible business partnership. You need to get it touch with the Decision Maker and get his/her contact details. Emails, Phone, Linkedin and Website.
  • Company Profile: It is important to send the prospect your company profile via email every after the call. Every prospects needs to have something they can read about your services and your business. Most of the lead wants to check your past projects, referrals, backgrounds and more. The more impressive your company profile the higher chances of getting the deal.
  • Lead nurturing: Once you have an interested lead, you need to put it in your CRM and make sure to give them a call twice or three times a month. This will give you a chance to be their first priority if they land a new project. You might spend months waiting for a company to start accepting bids from potential partners, which gives you an opportunity to start selling your services before the decision-making process begins. After months spent communicating the value of your services, you might end up first in the running for the project of a lifetime.
  • Appointment setting: Once a lead decides to open up the bidding process, this is what we called MQL (Most Qualified Lead) you have a short window of time to submit your business proposal. If you communicate with them consistently and provide informations they requested ahead than any others, you will surely will be the first on their list. The percentage of getting that project is nearly 90%.

Lead Generation for Engineering Process Flow Chart

Every caller must be familiar with the Process Flow to manage leads and have a successful lead generation results.


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